In a tiny white cube space, In the back corner of an industrial park building, in between two burgeoning art districts, near an overpass, an exhibit that lasts 2 1/2 days is attracting hundreds of visitors including me. Why?

As curator and organizer Nathalie Quagliotto tells me, the most important advice she can give is to be social, social, social. This makes sense, because Nathalie has 27 artists showing in this space that is about 500 square feet. The more off-grid a exhibition venue is, the more group shows it should have to attract as many people as possible to establish its presence in the arts landscape.

This exhibition has the added social importance for being Nathalie’s 27th birthday-what kind of cold-hearted basterds would refuse to participate or attend her exhibit? Probably those not on Facebook. You start to get the very real sense of how important social media is to art openings and events.

So how did 27 works in this space that measures 10 feet by 17 feet work out? Actually, amazingly well when by all rights it should have looked like a cluttered art hole. Many of the works are small and there is a terrific amount of white space. Exactly how I am still not sure.

There is no theme or geographical parameters to exhibit 27- I think the purely social nature that functions as curating in this day and age results in a playful collection of work.

As Nathalie points out, there is a good mix of emerging and established artists and is well worth checking out.

Sometimes at these kind of independantly organized group shows, one can snag an artwork from an important artist and I did. I can’t wait 40 years from now when this really pays off.

Press release pasted below.

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