I met a man whose father had built a chain of successful shopping mall art stores. He represents some of the most well known commercial decorative contemporary painters in Canada. Here is the advice he gave a group of us who were standing around at a show he was there to take payments at:
1) Paintings that are rectangle in a horizontal direction sell better than other shapes. This is because it fits above a couch.
2) Happy colours! He told a story about Philip Craig’s early work that was subtle, gray and sweeping winter scenes that did not sell well. Now he paints Italian landscapes and other scenes with vivid colours and is famous.
3) Animals sell well, because women like them. Always appeal to the woman when a couple is looking at art – she makes the decisions about art for the house. Nudes will also always have a place “in the market”.
4) The older you are, the more you have to paint to “catch up.” Just remember to keep your work similar enough that people will recognize it.
So there it is – if you follows these steps, you too may become a famous decorative commercial painter. If that’s what you really want…for some people, it is.
Today’s curatorial theme for ALP Magazine’s Nov 4th edition: “To sit still is to decay”