A resistant reading to opportunity of the industrial economy

These are a series of screen shots from a 1946 promotional film produced by the Hamilton Chamber of Commerce I found on YouTube. It is both hilarious and disturbing as it features a young couple relaxing together in various Hamilton landscapes but always haunted by visions of the impending future of soul-crushing and dead end jobs within various local industries. The companies featured prominently obviously paid to be featured prominently as a place where you could toil as a small cog in their machines (there are no management positions shown, I noticed).

64 years later and how did this turn out? Not well, and most of these companies are probably not paying their promised pensions anymore, and many of them simply don’t exist or abandoned this place for cheaper labour elsewhere. However, this “worker’s paradise” lingers on in our urban landscape and frames much of the sensibilities of the community here but probably unconsciously. For example, these huge 5 lane one way streets running through residential neighbourhoods here better be kept intact just in case the manufacturing and steel industry returns! Sigh…

Anyways, I found this film to a be an interesting presentation of industrial style propaganda and an exercise of pounding hereto-normal stereotypes over and over onto the viewer. So I took screen shots and slightly re-arranged the sequence to portray the film’s essence. Artistically, I enjoyed some of these shots very much and even feel inspired to maybe paint a few of these.

I notice the similar repeated angles of landscape and work environments. The shots, looking upwards at the workers, as the same as the statues show throughout the film – Nietzsche’s monumental history is present throughout this imagery.

I also noticed clocks are a prominent symbol throughout, as is immersion inside machinery, or clinging to machines as a ground. There is also a lot of monuments with a decidedly military and state nationalist framing. I learned this year not to underestimate the influence and effect of this kind of message on our society and subsequent generations. As laughable and clumsy as this film may be to us now, it is still contains a sensibility repeated today by politicians and the community at large. For me, though I sympathize with unions and worker’s rights and am suspicious of the motives of corporate entities, I have never felt comfortable limiting my philosophical musings to resistance and labour. This is only because I think we are missing the ultimate goal of utopia in our public and social discourse. I believe in the inherent goodness of people and that 100% freedom from labour and toil is a desirable and just ambition (Yes, I believe in the Star Trek universe, haha). By entrenching our position within the larger labour / power discourse, we are still maintaining the status quo and not progressing on the real issues of human civilization and the environment. We need to take a step sideways to look at what we really want to accomplish and why. Instead, we quibble over short term goals and the invisible forces of ego. Anyways…

I was initially surprised to see roughly half of the jobs demonstrated occupied by women as this was released in 1946. Then I realized this was at a time where many of the young men were killed in the war and the economic and social importance of Rosie the Riveter.

Also, note the subtext of encouraging high school students to enter the work force right away because industry and manufacturing needed workers right away. Is this utopia?

Enjoy and there are a couple of films I plan to subject to the same treatment.

Here’s the original film… enjoy, if you dare…

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